Air Purifiers Market Overview:
The Air Purifiers Market size is estimated to reach $27.4 Billion by 2031, growing at a CAGR of 7.3% during the forecast period 2025-2031. The air purifier market is booming, driven by an urgent need for better indoor air quality and proactive health measures. With urban pollution on the rise and governments enforcing stricter regulations, innovations like HEPA and UV-C filtration are no longer optional—they are essential. Modern homes are now equipped with advanced yet vital air purifier appliances to maintain a healthy lifestyle. Consumers are increasingly drawn to models featuring real-time air quality monitoring and smart, automated functions, making it easier than ever to breathe easy and live well.
Wearable air purifiers have emerged as a significant trend in the air purification market, driven by increasing health awareness, technological advancements, and the need for personal protection against air pollution. This innovative mask, equipped with a detachable and rechargeable HEPA module, offers superior air filtration, effectively capturing ultra-fine particles like PM2.5, and delivers clean, purified air directly to the wearer for enhanced protection. The significant annual death toll from indoor air pollution, attributed by the WHO to increased exposure to various pollutants, has cultivated a heightened awareness of air quality concerns, consequently fueling a sharp rise in demand for wearable air purifiers. Another major trend is smart & IoT-Enabled air purifiers. Smart home technology is advancing, with Wi-Fi-enabled devices now commonly providing real-time air quality monitoring and smartphone control. Increasingly, AI-powered sensors are being integrated to automate air purification based on detected pollutants. As these trends continue air purifiers will continue to be an essential household in coming years.
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Market Snapshot:
Air Purifies Market - Report Coverage:
The “Air Purifiers Market Report - Forecast (2025-2031)” by IndustryARC, covers an in-depth analysis of the following segments in the Air Purifiers Market.
Key Takeaways:
APAC leads the market
APAC leads the air purifiers market with a market share of 37% in 2024. The APAC region is heavily impacted by the air pollution. In countries like India and China, where hazardous air quality (AQI over 300) is common, air purifiers have become absolutely necessary for protecting public health. Due to the bad air quality, respiratory diseases such as asthma and COPD are rising in APAC, especially in areas with high industrial emissions and vehicle pollution. The 50% spike in air purifier sales in Delhi-NCR, as reported by Business Standard due to worsening air quality, directly reflects a significant and immediate demand surge within the broader air purifier market. This substantial increase underscores the sensitivity of the air purifier market to environmental conditions and public health concerns driven by deteriorating air quality, contributing to the overall growth and volatility of the market.
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Stand-alone air purifiers are the Largest Segment
Stand-alone air purifiers dominated the market in 2024. These air purifiers are easy to install and handle, versatile, and cost-effective, making them ideal choice for residential and small commercial spaces. Latest estimates by the European Environment Agency (EEA) show that fine particulate matter (PM2.5) continues to cause the most substantial health impacts. The World Health Organization (WHO) provides evidence of links between exposure to air pollution and type 2 diabetes, obesity, systemic inflammation, Alzheimer’s disease and dementia. The International Agency for Research on Cancer has classified air pollution, in particular PM2.5, as a leading cause of cancer. People spend a 65% significant portion of their time indoors, making indoor air quality crucial. As innovation in smart purification, energy efficiency, and advanced filtration technologies continue to evolve, stand-alone air purifiers play a significantly role in ensuring clean indoor air. In October 2024, Japanese company Sharp recently expanded its product lineup in India with the launch of its PureFit series of air purifiers. The new series includes three models: PureFit FX-S120, PureFit FP-S42M-L, and PureFit FP-S40M-T/W.
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HEPA-based filtration is the largest segment
HEPA-based filtration rules the air purifier market in 2024. This growth is driven by the filter's ability to capture airborne contaminants, such as dust, pollen, bacteria, and certain viruses, which makes it an ideal filtration technology for air purifiers. According to the EPA, HEPA filters, or High-Efficiency Particulate Air filters, are pleated mechanical filters. They are designed to remove at least 99.97% of airborne particles, specifically those measuring 0.3 microns, the most penetrating particle size. Coway, a leading wellness tech company, recently launched the Airmega 100 air purifier in Australia. The launch specifically targeted Australians seeking to safeguard themselves against asthma and allergies. In practice, they trap dust, pollen, mold, bacteria, and other particulates and are even more efficient at capturing particles larger or smaller than this standard. These filters are widely endorsed by health agencies such as the CDC (Centers for Disease Control) and EPA (Environmental Protection Agency) for improving indoor air quality.
Rising Concerns about IAQ drive the market
The air purifier market is experiencing strong growth, driven by rising concerns about indoor air quality (IAQ) and the growing popularity of wearable air purifiers. A recent study from Purdue University revealed that indoor air can be more polluted than outdoor air due to everyday chemical products used within our homes. Consumers are increasingly aware that indoor environments often harbor pollutants such as dust, pet dander, mold spores, and volatile organic compounds (VOCs) from common household products. Health-conscious people are responding by turning to air purification technologies to reduce allergy triggers and respiratory risks. This shift has been especially visible during periods of heightened pollution, driven by the fact that the World Health Organization (WHO) reports nearly all of the world's population (99%) breathes air exceeding safe quality limits, posing significant health risks and leading to a surge in purifier sales. These compact devices use HEPA filtration, ionizers, and even IoT connectivity to appeal to tech-savvy users seeking on-the-go air purification. Their adoption is particularly strong in Asia-Pacific regions where air pollution is a public health concern. Additionally, climate-related events like wildfires have amplified the need for both personal and household air purification, reinforcing IAQ as a mainstream wellness priority. As public awareness deepens and environmental stressors persist, the air purifier market is poised for continued expansion, led by demand for smart, health-driven air solutions.
Key Market Players:
The top 10 companies in this industry are listed below:
1. Honeywell International Inc.
2. IQAir
3. DAIKIN INDUSTRIES, Ltd.
4. Versuni Holdings B.V.
5. Unilever plc
6. SHARP
7. Xiaomi Corporation
8. Dyson Technology Limited
9. LG Electronics
10. Coway Co., Ltd.
Scope of the Report:
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