Digestive Health Food & Drink Market Forecast, 2022-2027

Digestive Health Food & Drink Market Size are estimated to reach $60.5 billion by 2027. Furthermore, it is poised to grow at a CAGR of 7.4% over the forecast period of 2022-2027. Digestive health food & drink is a category of all-natural or artificial foods consumed to maintain, stimulate, or improve digestion. These products improve gut function and digestive enzyme synthesis, which can help guard against irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) (IBD). The popularity of these products has grown as customers become more aware of the importance of gut health. Digestive health drinks help to relieve the symptoms of a blocked digestive tract. Various digestive drinks are available in the market, such as ginger tea, vegetable soup, buttermilk and yogurt, which are beneficial to the health of the human digestive system. For instance, Yogurt is the most popular probiotic food since it's widely available and can be consumed in a variety of ways. Since it contains probiotics, it aids in the digestion of dairy meals by forming a protective barrier against undesirable bacteria. They can also help with stomach issues including diarrhea and constipation. To certify probiotic content, some brands incorporate the International Dairy Foods Association's Live & Active Cultures (LAC) label. Growing customer demand for healthier diets such as unsalted nuts, whole grains products and low-fat milk products is the primary driver of the market. Growing consumer awareness of the benefits of drinking healthy digestive beverages, rising demand for food enzyme ingredients and rising occurrences of digestive health disorders are all expected to propel the Global Digestive Health Drinks Market forward.

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Digestive Health Food & Drink Market Report Coverage

The report: “Digestive Health Food & Drink Market Forecast (2022-2027)", by Industry ARC covers an in-depth analysis of the following segments of the Digestive Health Food & Drinks Market.

By Product: Fermented Dairy Product, Probiotics, Prebiotics, Digestive Fruit Beverages, Food Enzymes and Others.

By End Use: Dairy products, Bakery & Cereals, Non-alcoholic beverages and Others.

By Distribution Channel: Supermarkets and Hypermarkets, Convenience Stores, E-commerce websites and Others.

By Geography- North America (U.S., Canada and Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Russia and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia and New Zealand and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia and Rest of South America) and Rest of the World (the Middle East and Africa).

Key Takeaways

  • Geographically, North America held a dominant market share in the year 2021 owing to the growing consumption of digestive drinks and food in this region. 

  • Owing to consumer desire for a convenient and palatable healthy digestive drink, global digestive health drink manufacturers are attempting to introduce unique solutions which are aiding in market expansion. 

  • Consumers' preference for organic and clean-label products has prompted them to seek out organic, natural-ingredients-based digestive health drinks. These factors are the fundamental reasons driving the Digestive Health Food & Drink Market sector during the forecast period 2022-2027.

  • A detailed analysis of strengths, weaknesses, opportunities and threats will be provided in the Digestive Health Food & Drink Market Report. 


Digestive Health Food & Drink Market Challenges 

High Research and Development Costs for Developing Probiotic Digestive Health Drinks Hinder the Market Growth.

Significant investments in research and development, as well as the high cost of recruiting skilled personnel, are stumbling blocks to market expansion. In the food and beverage processing industry, a single unfilled position might cost a company as much as $190 per day in decreased net income. Furthermore, the marketing and distribution of probiotic health drink products add to the product price hence, they require different packaging and distribution channels than ordinary products, which is another important issue expected to limit the market's growth.

Digestive Health Food & Drink Industry Outlook

Product launches, mergers and acquisitions, joint ventures and geographical expansions are key strategies adopted by players in the Digestive Health Food & Drinks Market. The top 10- Digestive Health Food & Drink Market companies are-

1. General Mills
2. Danone S.A.
3. Lifeway foods
4. Danisco A/S
5. Clover Industries
6. DuPont de Nemours Inc
7. Arla Foods Inc
8. Nestle SA
9. Yakult Honsha Pvt Ltd.
10. Probi AB among others.

Recent Developments

  • In October 2021, General Mills added new cultured dairy products under its several brands Yoplait Skittles, Yoplait Power, Go-Gurt mystery flavors and Oui Layered Dessert Strawberry Cheesecake with Chocolate Crust. Yoplait Skittles is a limited edition yogurt with a retail price of $0.68 for a 6-ounce cup. Yoplait Power is yogurt with a unique combination of vitamins D, A, C, E and zinc that support the immune system.
  • In July 2021, Lifeway Foods, a leading U.S. manufacturer of kefir & fermented probiotic products, announced the brand's expansion of kefir distribution in the French market by listing Costco France. The company offers 250ml mango lifeway kefir bottles. Lifeway has started @LifewayKefirFrance on Instagram to help marketing efforts in the French market, with updates, recipes and more.
  • In May 2020, Danone announced that the company focused on selective expansion in its plant-based category in Europe. Also, the company looks to increase its form & also its core business category, new strategic plans aim to build a model of sustainable & profitable growth of 2.21 billion in 2019 to 5.52 billion by 2025. The company looks to expand in Southern & Eastern Europe, Russia, Latin America & Africa. 

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Location: United States

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