Vanilla Market Forecast, 2022-2027

The Vanilla Market is estimated at $789.6 million in 2021 growing at a CAGR of 5.7% over the forecast period 2022-2027. Vanilla is a flavor and a spice. The orchid Vanilla, which is a vine, is the plant on which it grows. Vanilla planifolia is the most common species used to make vanilla. It is a flavoring ingredient that is frequently utilized in the food business. Vanilla extract is made by macerating and percolating vanilla pods in a solution of water and ethanol for several hours. Total annual vanillin production is 20,000 tonnes, according to Elsevier, with lignin, petroleum-based raw material guaiacol, and vanilla beans accounting for 15%, 85%, and 1%, respectively. The extract is used in a variety of bakery items around the world, including cakes, ice creams, brownies, cupcakes, chocolates, vanilla custard, puddings, and yogurt. The global vanilla sector is expected to grow greatly in the next years owing to increased demand for frozen desserts and bakery items.

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Vanilla Market Report Coverage

The report: “Vanilla Market – Forecast (2022-2027)”, by IndustryARC covers an in-depth analysis of the following segments of the Vanilla Market.

By Product: Madagascar Vanilla, Mexican Vanilla, Indonesian Vanilla, and others


By Category: Organic, and Conventional


By Form: Beans, Powder, Liquid, and Others


By Origin: Natural, and Synthetic


By End User: Food & Beverages, Pharmaceuticals, Cosmetics & Personal care, and Others


By Distribution Channel: Retailers, Supermarkets/Hypermarkets, E-commerce, and Others


By Geography: North America (U.S., Canada, Mexico), Europe (Germany, United Kingdom (U.K.), France, Italy, Spain, Netherlands, Denmark, Sweden, Russia, and Rest of Europe), Asia Pacific (China, Japan India, South Korea, Australia, and New Zealand, and Rest of Asia Pacific), South America (Brazil, Argentina, Chile, Colombia, and Rest of South America), and Rest of the World (the Middle East, and Africa).

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Key Takeaways

  • Globally, rising food and beverage consumption has been a major driver of market expansion. Demand is also being fueled by strong expansion in end-use industries such as food and beverage, fragrance, cosmetics, and medicines.

  • The anti-inflammatory, antidepressant, and antioxidant qualities of the flavoring component are driving up demand for the product.

  • Furthermore, rising bakery demand is likely to boost product adoption across the food and beverage industry globally.




  • Manufacturers are attempting to develop new technologies that will allow for powder stability innovation at a reasonable cost. 

    Vanilla Market Challenges

    Volatile Prices of Vanilla are posing Challenges to the Market.

    According to The Economist, Vanilla accounts for 20% of Madagascan exports and is worth roughly $600 million at current pricing. However, it is a difficult crop to cultivate. Vanilla farming is incredibly labor-intensive. The plants themselves do not begin to produce vanilla beans until three years have passed. When they do bloom, the blooms only last for one day and must be pollinated carefully within 12 hours after flowering. Each orchid blossom is hand-pollinated to ensure pollination and the greatest vanilla bean flavor. This is more difficult than it appears, as the flowers emerge at different times every day for several weeks. The seed pods take nine months to grow sufficiently to harvest, and each pod matures at a distinct rate. Workers harvest daily for three to four weeks at a time, just like they do for flower pollination. Price fluctuations, low availability, and poor growing and harvesting procedures that degrade bean quality are some of the reasons limiting the vanilla market's growth. According to a study in June 2020, from Aust & Hachmann, Mount Royal, which sources and distributes vanilla globally, global vanilla prices have dropped more than 50% from their 2018 highs. If not for the influence of the coronavirus (COVID-19) on purchasing patterns and actions taken by the government of Madagascar, which produces the majority of the world's vanilla supply, the fall would have been even higher which is hindering the market growth.

    Vanilla Industry Outlook

    Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Vanilla Market. The top 10- Vanilla Market companies are-

    1. Archer Daniels Midland Company
    2. Nielsen-Massey Vanillas, Inc.
    3. Givaudan SA
    4. Sensient Technologies Corporation
    5. Dohler GmbH
    6. International Flavors & Fragrances
    7. McCormick & Company, Inc.
    8. Kerry Group plc
    9. Takasago International.
    10. Organic Spices Inc

    Recent Developments

    • In December 2020, FONA International LLC and certain of its affiliates (FONA), a privately held corporation, was acquired by McCormick & Company Inc. FONA is a prominent maker of clean and natural flavors, offering products to a wide range of customers in the food, beverage, and nutritional industries. It is planned to broaden the flavor solutions division of McCormick & Company Inc. and strengthen its capabilities.
    • In January 2020, Nielsen-Massey Vanillas, Inc. debuted the Madagascar bourbon pure Vanilla Bean paste winter luxury food show in January. The product comes in 2-ounce bottles that are produced with superior extracts and infused with actual bean flecks.
    • At the 2019 Summer Fancy Food Show in June, Nielsen-Massey Vanillas debuted two new single-origin pure vanilla extracts from Uganda and Indonesia. Customers in the retail and foodservice industries can use it.
    • In August 2019, Symrise announced a three-year collaboration with Kellogg Company in Madagascar to responsibly source 100% of Kellogg's vanilla by 2020. They are doing so by interacting with vanilla farmers.




  • Furthermore, sustainability and active supply chain management are two of the most notable strategies 

  • hat sellers in the vanilla market are expected to employ.

  • "We also publish more than 100 reports every month in “Food and Beverage”, Go through the Domain if there are any other areas for which you would like to get a market research study."

Location: United States

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